Um no it isnt, it is an Exclusive brand made by purina as the FS I buy it from is all Purina Mills. I have tried diomond 3 or 4 times, used different types all give my dogs the runs. PMI is no soy and chicken, it costs 30.00 per 50lb bag. Used to be buy 6 get one free but now is buy 8 get one free. Isnt greasy to the feel either.PMI is also made at Diamond
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I feed me beef, steaks, chicken I raise myself on feed I make same as them cows.. Dogs are doing fine. Put a fresh farm egg in their feed every so often it makes the coat all shiny and so soft the wife wont let me put her out in the kennels with the other 5.