Naming a hyperlink

[mtlhdr]

How do you create a "name" for a hyperlink, instead of simply showing the url? For example, in my signature line I have a link to my pup's pedigree but I would like it show the pup's name not the web address. Thanks!

~Ben

[kninebirddog]

Gun Dog Supply

[url=www.gundogsupply.com*] Gun Dog Supply [*/url]

Take the 2 * out .....I put them in to break the Link

[mtlhdr]

Thanks!